Branding Identity

The brand identity encompasses many dimensions in addition to design. As a result, when defining the brand identity, you must consider what impression your company will leave on its customers. What impression will your brand personality make on your customers? What kind of customer loyalty do you want to foster? What promise will you make to your customers in terms of credibility and consistency? “Brand is what others say about you when you are not in the room,” Jeff Bezos said, and Philip Kotler said, “Either you build a brand or compete at the lowest price.”